Powered by LevrNAICS 541840: Media representatives
NAICS 541840 is the industry code for media representatives. Use it on loan applications, tax forms and registrations. Explore financing for professional services and start your application when you are ready.
What 541840 covers
Media representatives sell advertising time or space for media owners such as TV and radio stations, publications and websites. They act as the sales arm for the outlet and earn commissions on ad sales.
Included in this code
- Radio and TV station rep firms
- Publication ad sales representatives
- Digital publisher sales representation
- Outdoor media sales representation
Not this code
- Media buying agencies: see 541830 Media buying agencies
- Advertising agencies: see 541810 Advertising agencies
Businesses that use 541840
Financing for this trade
Rep firms are commission based, so financing is mostly a line of credit or receivables financing against commissions owed by media owners, and SBA 7(a) loans for growth. Lenders look at representation contracts, commission history and how many outlets the firm represents.
Apply for funding with AIIs 541840 the right code for a media representative firm?
Yes, if you sell ad space or airtime on behalf of media outlets for a commission. Radio and TV rep firms, magazine ad sales reps and digital publisher sales houses fit here. If you buy media for advertisers, use 541830. If you create and place ads for advertisers, use 541810.
What is the SBA size standard for 541840?
SBA sets the size standard for 541840 at $21 million in average annual receipts, averaged over the last five completed fiscal years and counting affiliates. Media representative firms at or under that figure qualify as small businesses for SBA 7(a) and 504 loans and for federal small business set asides. Most independent media representative firms fall well inside the limit, so size is rarely what decides an SBA application.
How do media rep firms fund operations?
Most use a business line of credit backed by commission receivables, plus SBA 7(a) loans for hiring sales staff or buying another rep firm. Lenders look at the length and exclusivity of representation agreements, commission history and the spread of represented outlets.
What does NAICS 541840 cover?
Media representatives. Industry level code in NAICS 2022, under 54 Professional, scientific, and technical services, 541 Professional, scientific, and technical services, 5418 Advertising, public relations, and related services, 54184 Media representatives.
What financing do NAICS 541840 businesses use?
Equipment financing, working capital, SBA loans and invoice factoring are the products placed most for professional services businesses. Start an application and the AI matches the deal to lenders that fund this code.
Where do I put NAICS 541840?
On the SBA loan application, on federal Schedule C or Form 1120, on SAM.gov and state registrations, and on most lender applications. A business can report more than one code; use this one if it describes what produces most of your revenue.