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NAICS 541860, industry

NAICS 541860: Direct mail advertising

NAICS 541860 is the industry code for direct mail advertising. Use it on loan applications, tax forms and registrations. Explore financing for professional services and start your application when you are ready.

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What 541860 covers

Direct mail firms create and send advertising by mail, including mailing list services, mailer design, addressing and coupon packs. They handle the mailing campaign for advertisers rather than just printing.

Included in this code

  • Direct mail campaign services
  • Coupon mailers and shared mail
  • Mailing list compilation and rental
  • Mail advertising design and addressing
  • Every door direct mail services

Not this code

Businesses that use 541860

Coupon mailer publisherDirect mail agencyMailing list broker

Financing for this trade

Direct mail firms prepay postage and printing, so they use lines of credit and receivables financing, plus equipment loans for inserters and addressing gear. Lenders look at postage float, client concentration and recurring campaign contracts.

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Is 541860 the right code for a direct mail advertising company?

Yes, if you plan and send advertising by mail for clients, including shared coupon mailers and list services. If printing is your main revenue and mailing is incidental, a printing code fits better. Door to door flyer distribution belongs in 541870. Mailbox stores and pack and ship shops use 561431.

What is the SBA size standard for 541860?

SBA sets the size standard for 541860 at $22 million in average annual receipts, averaged over the last five completed fiscal years and counting affiliates. Direct mail advertising firms at or under that figure qualify as small businesses for SBA 7(a) and 504 loans and for federal small business set asides. Most independent direct mail advertising firms fall well inside the limit, so size is rarely what decides an SBA application.

How do direct mail companies cover postage costs?

Most rely on a business line of credit to front postage and printing before clients pay, and many require client deposits. Equipment loans finance inserters, addressing systems and folders. Lenders look at recurring clients, the size of postage advances and receivables aging.

What does NAICS 541860 cover?

Direct mail advertising. Industry level code in NAICS 2022, under 54 Professional, scientific, and technical services, 541 Professional, scientific, and technical services, 5418 Advertising, public relations, and related services, 54186 Direct mail advertising.

What financing do NAICS 541860 businesses use?

Equipment financing, working capital, SBA loans and invoice factoring are the products placed most for professional services businesses. Start an application and the AI matches the deal to lenders that fund this code.

Where do I put NAICS 541860?

On the SBA loan application, on federal Schedule C or Form 1120, on SAM.gov and state registrations, and on most lender applications. A business can report more than one code; use this one if it describes what produces most of your revenue.