Powered by LevrNAICS 711320: Promoters of performing arts, sports, and similar events without facilities
NAICS 711320 is the industry code for promoters of performing arts, sports, and similar events without facilities. Use it on loan applications, tax forms and registrations. Lenders price it on the business's own numbers rather than an industry program.
What 711320 covers
These businesses promote and organize live performing arts, sports and similar events in venues they rent, such as concert promoters, festival producers and boxing promoters.
Included in this code
- Concert promoters
- Festival producers
- Boxing and MMA promoters
- Touring event producers
- Sporting event organizers
Not this code
- Promoters with facilities: see 711310 Promoters of performing arts, sports, and similar events with facilities
- Trade show organizers: see 561920 Convention and trade show organizers
- Talent agents: see 711410 Agents and managers for artists, athletes, entertainers, and other public figures
Businesses that use 711320
Financing for this trade
Promoters front artist guarantees and venue deposits, so they use lines of credit, short term loans against ticket presales and SBA 7(a) loans. Lenders look at presale data, artist contracts, insurance and event history.
Apply for funding with AIIs 711320 the right code for an event promoter without its own venue?
Yes, if you promote or produce live events in venues you rent rather than operate. Concert promoters, festival producers and fight promoters use 711320. Trade shows and business conferences use 561920. Agents representing artists use 711410. Touring event producers also fit.
What is the SBA size standard for 711320?
SBA sets the size standard for 711320 at $22 million in average annual receipts, averaged over the last five completed fiscal years and counting affiliates. Promoters without facilities at or under that figure qualify as small businesses for SBA 7(a) and 504 loans and for federal small business set asides. Most independent promoters without facilities fall well inside the limit, so size is rarely what decides an SBA application.
How do event promoters finance artist deposits?
Most use a line of credit or short term financing backed by ticket presales to pay artist guarantees and venue deposits. SBA 7(a) loans can fund growth. Lenders look at presale numbers, payment processor holds, event cancellation insurance and the promoter's history.
What does NAICS 711320 cover?
Promoters of performing arts, sports, and similar events without facilities. Industry level code in NAICS 2022, under 71 Arts, entertainment, and recreation, 711 Performing arts, spectator sports, and related industries, 7113 Promoters of performing arts, sports, and similar events, 71132 Promoters of performing arts, sports, and similar events without facilities.
What financing do NAICS 711320 businesses use?
Term loans, lines of credit, SBA loans and working capital are the usual products. Start an application and the AI matches the deal to lenders that fund this code.
Where do I put NAICS 711320?
On the SBA loan application, on federal Schedule C or Form 1120, on SAM.gov and state registrations, and on most lender applications. A business can report more than one code; use this one if it describes what produces most of your revenue.