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NAICS 711310, industry

NAICS 711310: Promoters of performing arts, sports, and similar events with facilities

NAICS 711310 is the industry code for promoters of performing arts, sports, and similar events with facilities. Use it on loan applications, tax forms and registrations. Lenders price it on the business's own numbers rather than an industry program.

What 711310 covers

These businesses promote and manage live performing arts, sports and similar events and operate the venues where they happen, such as arenas, stadiums, concert halls and theaters.

Included in this code

  • Arena and stadium operators
  • Concert hall operators
  • Theater venue operators
  • Amphitheaters
  • Event venues hosting promoted shows

Businesses that use 711310

Concert venueArena operatorPerforming arts center

Financing for this trade

Venue operators finance buildings with SBA 504 or commercial real estate loans, sound and lighting with equipment loans, and use lines of credit for event costs. Lenders look at event calendars, ticketing revenue, food and beverage sales and naming rights.

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Is 711310 the right code for an event promoter that owns a venue?

Yes, if you promote or host live events and operate the venue, such as concert halls, arenas, stadiums and theaters. Promoters who rent venues they do not run use 711320. Convention centers leased to event organizers use 531120. Amphitheaters fit too.

What is the SBA size standard for 711310?

SBA sets the size standard for 711310 at $40 million in average annual receipts, averaged over the last five completed fiscal years and counting affiliates. Promoters with facilities at or under that figure qualify as small businesses for SBA 7(a) and 504 loans and for federal small business set asides. Most independent promoters with facilities fall well inside the limit, so size is rarely what decides an SBA application.

How do music venues finance buildings and equipment?

Independent venues often use SBA 504 or 7(a) loans to buy buildings and equipment loans for sound, lighting and staging. A line of credit covers artist deposits ahead of shows. Lenders look at event calendars, ticket and bar revenue, and the length of booking history.

What does NAICS 711310 cover?

Promoters of performing arts, sports, and similar events with facilities. Industry level code in NAICS 2022, under 71 Arts, entertainment, and recreation, 711 Performing arts, spectator sports, and related industries, 7113 Promoters of performing arts, sports, and similar events, 71131 Promoters of performing arts, sports, and similar events with facilities.

What financing do NAICS 711310 businesses use?

Term loans, lines of credit, SBA loans and working capital are the usual products. Start an application and the AI matches the deal to lenders that fund this code.

Where do I put NAICS 711310?

On the SBA loan application, on federal Schedule C or Form 1120, on SAM.gov and state registrations, and on most lender applications. A business can report more than one code; use this one if it describes what produces most of your revenue.