Skip to content
Log in Apply
NAICS 541910, industry

NAICS 541910: Marketing research and public opinion polling

NAICS 541910 is the industry code for marketing research and public opinion polling. Use it on loan applications, tax forms and registrations. Explore financing for professional services and start your application when you are ready.

Apply for funding with AI

What 541910 covers

Firms here collect and analyze information on markets, consumers and public opinion through surveys, focus groups, panels and data analysis. Political polling firms and customer research agencies belong here.

Included in this code

  • Market research
  • Public opinion polling
  • Focus group facilities
  • Survey design and fielding
  • Consumer panels
  • Mystery shopping

Not this code

Businesses that use 541910

Political polling firmConsumer research agencyFocus group facilityMystery shopping company

Financing for this trade

Research firms fund fieldwork and panel costs with lines of credit and receivables financing, and use SBA 7(a) loans for growth and acquisitions. Lenders look at repeat client contracts, project backlog and how fast corporate clients pay.

Apply for funding with AI

Is 541910 the right code for a market research or polling firm?

Yes, if you collect and analyze data on consumers, markets or public opinion through surveys, panels, focus groups or mystery shopping. Political pollsters belong here too. If you mainly advise on marketing strategy, 541613 fits better. Outbound sales calling belongs in 561422.

What is the SBA size standard for 541910?

SBA sets the size standard for 541910 at $22.5 million in average annual receipts, averaged over the last five completed fiscal years and counting affiliates. Market research and polling firms at or under that figure qualify as small businesses for SBA 7(a) and 504 loans and for federal small business set asides. Most independent market research and polling firms fall well inside the limit, so size is rarely what decides an SBA application.

What financing do market research firms use?

Because fieldwork costs come before the final invoice, firms use a line of credit or receivables factoring, plus SBA 7(a) loans to hire or buy panels and software. Lenders look at repeat clients, signed project contracts and receivables aging. Panel and software investments can also be financed separately.

What does NAICS 541910 cover?

Marketing research and public opinion polling. Industry level code in NAICS 2022, under 54 Professional, scientific, and technical services, 541 Professional, scientific, and technical services, 5419 Other professional, scientific, and technical services, 54191 Marketing research and public opinion polling.

What financing do NAICS 541910 businesses use?

Equipment financing, working capital, SBA loans and invoice factoring are the products placed most for professional services businesses. Start an application and the AI matches the deal to lenders that fund this code.

Where do I put NAICS 541910?

On the SBA loan application, on federal Schedule C or Form 1120, on SAM.gov and state registrations, and on most lender applications. A business can report more than one code; use this one if it describes what produces most of your revenue.